How Global #FOMO is Driving Growth for ECommerce Businesses

Accessible and inclusive cross-border logistics services are helping businesses to create competitive advantage and capitalize on trend cycles

According to GlobalWebIndex, 71% of consumers are more likely to purchase products and services based on social media referrals, while Gen Z and Millennials are more likely to be influenced, with 84% of millennials saying user-generated content has at least some influence on how they spend their money.

Logistics Scenario Versus Consumer Needs

Striking the Perfect Balance Between Cost and Efficiency

Demystifying Smart Order Consolidation

Cainiao’s proprietary data intelligence technology gave rise to the use of smart order consolidation. Here, Cainiao will be able to intelligently identify various eCommerce purchases made by the same consumer and group them into a single package for cross-border shipping. Traditionally, various merchants would each employ the direct mailing option that results in the issuance of multiple individual packages to the consumer’s destination country.

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The logistics arm of Alibaba Group. Follow us for content on smart logistics and supply chain management

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Cainiao Network

The logistics arm of Alibaba Group. Follow us for content on smart logistics and supply chain management